One Metric To Rule Them All
Posted on 29. Oct, 2009 by Sellemental in 1) Find Them, 3) Get Them, 4) Keep Them, 5) Be their Habit, 6) Upgrade Them
New research shows that every industry has a single metric that defines the winners. Often it is a surprising metric that defies conventional wisdom. The metric in golf is club speed, the metric in musical performance is cumulative practice time. To successfully climb Mount Everest you need to be one of the 20% of people who spend more than 30 nights above camp one. To sell a million dollars of insurance a month you need to be in people’s homes, and it turns out being a genius has more to do with the amount of time spent pondering big problems than IQ.
In the business of world record 100m sprinting you need to be bigger and taller. The undersized speedster is one of the great archetypes of modern sports, but according to a new study published by Duke University, when it comes to speed, bigger is in fact better . If a (world class) sprinter is 6% larger than the last world record holder, you can safely assume they will set a new world record. If you’re in the sprinting business this metric is the only one that counts.
The SaaS industry has it’s own metric that matters more than anything else … It is the one metric that every SaaS entrepreneur should obsesses over day and night.
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