Gray is the Color of Victory!?
Posted on 16. Jan, 2010 by Sellemental in 6) Upgrade Them, Service / Customer Relationship
I’m not sure the old-era (non-SaaS) software industry was trying to teach us anything when they included this feature in their software … but it has had a bigger impact on the success of our clients’ up-sell and cross-sell efforts than any other tip we can offer.
The trick is to gray-out features of your code that are not available without an upgrade. Keep the (gray) link active, but just have it launch a page asking the user to upgrade to activate the feature.
It’s a small tip, and easy to implement … but it makes a big difference. And remember, an upgraded customer has a 35% longer life cycle as your customer than a ‘basic’ user.
