She loves me, she loves me not
Visualize your customers playing that game the second they hit your website (and by, the way, don’t forget how much money you spent to get them there in the first place). They found some things that intrigued them, they were confused by others and more likely than not they were put off by one or two things as well.
If they click “sign up” or “free 30 day trial” it means they stopped on “she loves me.” So why are you letting your sign-up/registration process ruin it for them? MORE >>
Can Your Training Department Save your Top Line?
We have a customer with 75% customer attrition after the trial. SEVENTY-FIVE PERCENT! Wow, that’s a huge bummer. This is a good company too, and well known, very successful but their SaaS offering is bleeding customers during the trial period. MORE >>
Increase Utilization: A How-To Guide
In ‘One Metric To Rule Them All‘ we point out the importance of ultilization. The simple fact is this metric is THE single most important metric both to predict revenues and to control customer loyalty. We encourage SaaS companies to segment customers based on utilization. Loyalty programs (both for trial and signed customers) should automatically kick off when unwanted utilization numbers occur. MORE >>
You’re not in the software business, you’re in the …
Ask McDonalds what business they are in and they will tell you, “the real estate business.” Ask Disney and they will tell you, “we sell happiness.” What does a winning SaaS entrepreneur tell you when asked the same question? The most experienced will say, “we’re not in the software business, but MORE >>